„Germany Works.“ – An umbrella campaign for the business location Germany

In September 2018, the new “Germany Works.” umbrella campaign for the business location Germany was launched.

As a superordinate Germany platform, it highlights the characteristic features of business location Germany and acts as a holistic communicative hook for all German location marketing partners. In doing so, it positions Germany more sustainably and more clearly in international competition. Foreign business decision makers are the target group.

The guiding principle of our campaign is: “Germany Works.” Germany works and also functions at the same time – and in the best way. The key image forms a perfectly functioning economic motor as symbol for the lively interplay between the different success factors in Germany.

The campaign will be broadcast in major international media.